Recognising quality and innovation: Winners of fourth Bell Quality Awards revealed

21 June 2010

The Bell Educational Trust has announced the winners of its fourth Annual Quality Awards which celebrate quality and innovation across the worldwide teaching network.

Speaking about the awards, Will Kinsman, Group Director of Sales & Marketing and a member of the judging panel, commented: “Once again, we were delighted with the number and quality of entrants from all around the Bell network. These awards celebrate and reinforce Bell’s worldwide reputation for excellence and innovation in the ELT sector and, as ever, all entrants were subject to a rigorous judging process by the Trust’s Academic Board.” 

The 2010 awards went to:

Bell Poznan for the development of their ‘Taste of Life’ course, which combines English language learning and cookery. Bell Poznan is no stranger to success, as the training video ‘Learn English by Cooking’ was nominated for a British Council ELTon Award in 2009.

Speaking about ‘Taste of Life’, Eileen Milner, Chair of the Academic Board, said: ”Since the launch of the programme in December 2009 all courses have been fully subscribed, which is testament to the strength of the product.”

Bell Amman developed a variety of ’English for Special Purposes’ courses for organisations such as Orange and Arab Bank in Jordan. What most impressed the judges was the use of video to allow students to see and correct their use of English.

Bell Sofia developed ‘English beyond the Classroom’, a scheme to encourage teachers to share ideas by developing a project with their students. The entry was praised because it also took language learning out of the classroom.

Bell Bucharest hosted a themed event  ‘Journey to the UK’ to raise awareness of Bell’s language travel programmes. As a result of the event, two schools and two companies contracted English and German courses. Will Kinsman noted that: “It was a great example of how a Bell centre can use the power of the network to develop their business.”

Bell Vietnam created ‘Speak Easy Cafe’ where English can be practised outside of the classroom. The judges thought this was a particularly deserving entry as it enriched the student experience through a low-cost creative idea.


Media and press enquiries:

Caroline Davidson
PR and Marketing Executive
Bell International
Red Cross Lane
Cambridge, CB2 0QU

Telephone: +44 (0)1223 275567
Fax: +44 (0)1223 414080

Notes to Editors

About Bell

Bell is a leading educational charity and one of the largest British-owned providers of English language education services. Each year, Bell helps over 100,000 students, from more than 120 countries through one of its 37 worldwide teaching centres and e-channels, primarily to learn English and other languages. Bell operates 9 centres in the UK, including a boarding school for international students.

The organisation also provides teacher training, educational management, consultancy and project services to international organisations, universities and governments.

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