Supporting UNICEF to bring better education to children around the world

04 June 2010

The Bell Educational Trust’s three marketers, Will Kinsman, Blair Byfield and Ian Megginson, will be taking to their bikes on the 02 July to raise money for UNICEF, an organisation focusing on children and child rights, with a presence in more than 190 countries and territories.

Will Kinsman, Group Director of Sales and Marketing comments: “We were keen to support UNICEF because of the work it does to bring better education to children around the world.” Blair Byfield, Head of Language Travel Sales, adds: “It’s a charity that everyone can relate to and we hope that our friends, family and colleagues will dig deep and make a donation.”

“Every little helps “ says Ian, “£70 will give 80 children in Sri Lanka access to a range of sports materials and £1500 could provide essential learning materials to 560 children in Zimbabwe.”

The three marketeers will cycle an incredible 120 miles in a single day from Bell Bedgebury International School and Language Centre in Kent to Bell International College in Cambridge, breaking at Bell International Institute in London for a pit stop.

To sponsor the team and find out more visit


Media and press enquiries:

Natalie Dawe
Marketing Communications Manager
Bell International
Red Cross Lane
Cambridge, CB2 0QU

Telephone: +44 (0)1223 275511
Fax: +44 (0)1223 414080

Notes to Editors

About Bell
Bell is a leading educational charity and one of the largest British-owned providers of English language education services. Each year, Bell helps over 100,000 students, from more than 120 countries through one of its 36 worldwide teaching centres and e-channels, primarily to learn English and other languages. Bell operates 9 centres in the UK, including a boarding school for international students. The organisation also provides teacher training, educational management, consultancy and project services to international organisations, universities and governments.

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Supporting UNICEF to bring better education to children around the world