Changing lives together Bell and its partners show support for learning projects

08 December 2009

With the support of over 200 agent partners around the world, Bell has helped to change the lives of underprivileged children in Guatemala and students in rural China.

Bell introduced the ‘Changing Lives Together’ initiative at ICEF Berlin, an event which brings together educators and agents from around the world. The initiative encouraged delegates to wear a wristband in support of two educational projects:

Sustainable education in Guatemala
This project will provide free schooling and vocational skills to underprivileged children of indigenous communities in Itzapa.

Improving the quality of teaching in rural China
This project will provide year-round support and training to teachers to experiment with student-centred curriculum that connects schooling to life in the rural Shanxi Province in China.

For every wristband worn, Bell made a donation to both charities.

Will Kinsman, Director of Sales and Marketing commented on the initiative: “Rather than the usual conference giveaways, in the end we hit upon a novel idea which fully reflects Bell’s ethos to ‘change lives by providing education, training, and cultural experiences for people worldwide.’  The initiative was extremely well-received by agents, who proudly wore their bands which meant two worthy educational projects were supported.”

For more information about the ‘Changing Lives Together’ initiative and the projects being supported, visit:


Media and press enquiries:

Natalie Dawe
Marketing Communications Manager
Bell International
Red Cross Lane
Cambridge, CB2 0QU

Telephone: +44 (0)1223 275511
Fax: +44 (0)1223 414080

Notes to Editors

About Bell

Bell is a leading educational charity and one of the largest British-owned providers of English language education services. Each year, Bell helps over 100,000 students, from more than 120 countries through one of its 37 worldwide teaching centres and e-channels, primarily to learn English and other languages. Bell operates 9 centres in the UK, including a boarding school for international students.

The organisation also provides teacher training, educational management, consultancy and project services to international organisations, universities and governments.

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Blair Byfield with Alona Tanasyuk Blair Byfield, Head of Language Travel Sales with Alona Tanasyuk, one of our agent partners, at ICEF Berlin 2009