Bell gears up for growth with new senior appointment

27 January 2011

Bell Educational Trust is delighted to announce the appointment of Paul Seddon as Head of Overseas Projects.

Based in Cambridge, Paul will be responsible for managing the team who co-ordinate the delivery of Bell products and services outside the UK and who are charged with ensuring that the same rigorous quality standards apply as on Bell's UK-based intensive programmes.

Paul joins Bell from Pearson, where he was Director of Information and Learning Technologies. Prior to that, he worked for Cambridge ESOL and brings to Bell extensive experience of the ELT sector, with a particular focus on programme management, e-assessment and the use of technology in ELT. Commenting on his new role, Paul said: "It's an exciting time to be joining Bell as it seeks to continue to leverage its reputation in the UK to grow its business overseas. We already have an impressive portfolio of projects under our belt and I am looking forward to helping to grow and develop that portfolio in the coming years."

Announcing the appointment, Will Kinsman, Group Director of Sales & Marketing added: "In recent years, Bell has been at the forefront of UK ELT providers in recognising the opportunity to export British expertise and know-how internationally, and to deliver projects – ranging from teacher training to programme management and quality assurance – in-country. As the importance of English as the global language of commerce and, increasingly education, grows then so too will the opportunities and Paul's appointment – and the skills and experience he brings – are a key part of establishing a strong platform for future growth."

For further information on Bell's overseas projects, please visit

Media and press enquiries:

Caroline Davidson
PR and Marketing Executive
Bell International
Red Cross Lane
Cambridge, CB2 0QU

Telephone: +44 (0)1223 275567
Fax: +44 (0)1223 414080

Notes to Editors

About Bell

Bell is a leading educational charity and one of the largest British-owned providers of English language education services. Each year, Bell helps over 100,000 students, from more than 120 countries through one of its 36 worldwide teaching centres and e-channels, primarily to learn English and other languages. Bell operates 9 centres in the UK. Bell International College Cambridge is the original 'Bell School' founded by Frank Bell in 1955.

The organisation also provides teacher training, educational management, consultancy and project services to international organisations, universities and governments. Bell, in partnership with Obeikan Education, is delivering a large scale preparatory year programme involving the provision of intensive English language training at King Saud University in Riyadh, described as 'the biggest language project in the world' (EL Gazette, September 2008).

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